Social media is an excellent way for non-profits to reach new audiences and get their message out there. That’s because – as studies have shown – millennials (the most common donor age group for non-profits) are more likely to follow brands they like on social media. Social media can also be a great way for non-profit organizations to increase the revenue they bring in from donations. Because so many people use it, you can leverage platforms such as Facebook and Instagram to get potential donors in your inbox with ease. If you’re thinking of using social media to grow your non-profit, here are some great ways that it can help:

Build Brand Awareness

One of the biggest benefits of social media for non-profits is the ability to build brand awareness. If you’re just starting out, you probably won’t have the budget to make big TV or radio ads. So building your brand name is going to be key to growing your organization into a successful non-profit. Some social networks like Facebook, Instagram, and Twitter have millions of users, so they’re great places to build awareness for your brand. And you don’t need to spend a lot to do it, either. It’s common for non-profits to build their following organically – no paid ads are needed. You can do this by sharing your posts regularly. Post about your cause, engage with your followers and respond to questions and comments that are posted on your page. All of these things will help you grow your following and brand awareness.

Help attract and retain Donors

Social media is a great place to engage with people. You can do this by responding to questions, and comments and sharing your non-profit’s story. These interactions are great because they help build trust and show potential donors that you care about them. When you do this, you’re building an audience of potential donors who you can then retarget with ads for your cause. By retargeting these potential donors with ads, you can bring them back to your site and increase the number of donations you get. This is an advantage that smaller non-profits have over big organizations. Big companies typically don’t have the resources to retarget their potential donors.

Increase your leads from social media ads

If you’re looking to increase your donations and bring in more revenue, you’ll likely want to try investing in social media ads. These ads are effective in bringing in leads and new donors. And they’re a lot cheaper than traditional advertising. When you’re choosing the type of ad to run, you’ll want to focus on your conversion rate. Pay attention to how many people click your ad, but also how many of those people convert and make a donation. This will help you determine which type of ad works best. You’ll also want to pay attention to the ad creatives you choose. Your ads will appear in newsfeeds, so you want to make sure that the images are clear and compelling.

Use Live Video to Raise Awareness and Build Trust

Live video has become a popular marketing tool in recent years. And it’s also a great way for non-profits to raise awareness and build trust with their audience. By broadcasting live videos on platforms like Facebook, you can reach a massive audience with ease. Live video is also more personal than other social media posts. And it’s a lot more engaging than reading a static post. For example, if your non-profit raises money for children, you can host a live video with an expert on child development or education. Or you can interview parents who’ve been helped by your organization.

Summary

Social media is a great way for non-profits to reach new audiences and get their message out there. That’s because millennials (the most common donor age group for non-profits) are more likely to follow brands they like on social media. Social media can also be a great way for non-profit organizations to increase the revenue they bring in from donations. Because so many people use it, you can leverage platforms such as Facebook and Instagram to get potential donors in your inbox with ease. If you’re thinking of using social media to grow your non-profit, here are some great ways that it can help.