‍The holidays are coming up and that can mean only one thing – time for your company’s social media accounts to take center stage. It’s no secret that the holidays bring out some of the most creative minds with their holiday decorations. From the local town council to major retail chains, everyone is throwing their hat into the social media ring with hopes of becoming a household name this season.

But, what if your company’s social media strategy isn’t pulling in enough profits? Do you know what you need to do in order to make it profitable during the holiday season? Keep reading for tips on how to make your social media strategies profitable during the holidays:

Have a clear plan going into the holidays

If you are looking to make your social media strategy profitable during the holiday season, you need to know what goals you want to achieve.

For example, do you want to capture more customers through social media this season? Do you want to increase brand awareness among new customers? Do you want to increase sales? Understanding your goals will help you set effective KPIs and track your progress in order to make adjustments as you go. You may not be able to control the weather in your town, but you can control your social media strategy and KPIs to have a profitable holiday season.

Test your strategy before the actual holiday season

Once you have a clear plan for your social media strategy, it’s important to test your strategy before the actual holiday season begins. This will ensure that you are on track and producing results for the actual season. This may seem like a lot of work, but it will pay off in the long run. It only takes a few non-holiday weeks to get a better look at where you are and where you need to be.

Celebrate the big events in your brand’s life

If your brand is a major holiday event, use the opportunity to celebrate your brand. If you have a birthday in your company’s calendar, celebrate it. If you have other one-time events, celebrate them with social media posts. Celebrate the big events in your brand’s life and you will likely see an increase in brand engagement.

Don’t change up your strategy too much at once

If you have implemented a detailed strategy, don’t change your strategy up too much at once. We have seen many brands making the mistake of changing up their strategy too much at once and drastically reducing brand engagement. This often happens when brands change their social media strategy up to 20% at once. Remember, social media is a long-term strategy and you should not change your strategy up too much at once.

Offer exclusive deals and discounts during the holidays

If your brand offers products and services during the holiday season, consider offering exclusive deals and discounts during the holidays. This can help boost sales and increase brand engagement at the same time. There are many ways to promote brand engagement during the holidays such as contests, sweepstakes, and social media posts.

Use multi-media to promote your brand

If you have implemented a detailed social media strategy, you may want to consider using multi-media to promote your brand. This can include videos, images, and blogs. As previously mentioned in this article, you can add social media interactivity to boost brand engagement.

Wrapping Up

To have a profitable holiday season, you must have a clear plan for your social media strategy. Test your strategy before the actual holiday season. Celebrate the big events in your brand’s life. Don’t change up your strategy too much at once. Offer exclusive deals and discounts during the holidays. Use multi-media to promote your brand.

Social media strategies can be incredibly successful, but they can also be incredibly challenging. To make them more profitable during the holiday season, you must be prepared. To be prepared, you must have a clear plan for your social media strategy.